I recently read that Starbucks is going to be opening a coffee shop in Milan soon, and quite frankly, I don’t know how I feel about this. I mean, it’s a bit like bringing sand to the beach, isn’t it? On the other hand, people in Italy or visiting Italy who have never had Starbucks’ type of coffee will be able to taste it and give their feedback about it. Now, that’s what I can’t wait for, Italians tasting American Starbucks coffee (the first timers) and comparing it to the coffee that they get everyday in Italy.
I have a lot of thoughts about this. I mean, what do you think? Do you think, “The nerve of Starbucks, coming to set up shop in Italy of all places?” or do you think it’s a good move for everybody? What I really want to know is, is the coffee that they are going to sell in the Milan Starbucks the same quality of coffee as they serve every day here in the states? I think that the powers-that-be in Starbucks’ corporate offices are going to make sure that the Milan Starbucks coffee is their best offering.